Your story or press release needs to tick three different boxes:
Be relevant to the magazine (so the story covers a topic that is of interest to their readers);
Fit with the target demographic (for example, in most cases 23 year old women don’t want to read about 65 year old men). Also, which gender does the publication aim for?
Is not exactly the same as a recent story that has appeared in the publication (or within one of their competitor magazines).
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